On the book Full steam ahead Essay Example | Topics and Well Written Essays - 250 words

On the book Full steam ahead - Essay Example ished, the manager doesn’t pause thinking ‘what to do next?’, instead he has very clear instruction or vision that helps him to make his next move. It is especially important for leaders as leaders (managers) are in the driving seat. They need to steer the machine to destination while keeping it on a safe track. If managers or employees don’t know what is the goal then leadership becomes useless. Content refers to the common-sense angle. It contains some true statements, most probably based on relevant facts. Logically, it can be true or false. Content also refers to consideration of anything (vision) at its face value. Process is the impact of the content. Process gives context to the content and drives it. Anyone can come up with a vision or a dream but to be able to have a compelling vision but one needs to have the purpose behind that vision. This is the real fuel of vision. Purpose can be anything. Your purpose can be to become the investment firm that makes more money than any other investment company or your purpose can be to have offices located at places even where giant corporates don’t have a facility. Picturing the future has both psychological and physical effects. Once this purpose is gets fused with the future-picture (the dream) possibilities become endless. And to make sure that all goes on well and the company/management doesn’t engage into something which is looked down upon by law or society, the firm needs to place core values. This is how your arsenal gets equipped with a functioning VISION. NASA did not place a man on the moon after the famous Apollo mission because its vision lacked purpose and value. A vision is created not by asking the top management of the company to simply plan out something and then announce, â€Å"Here is the vision†. A vision is created through dialogue where all important people have their say in it. The process can be related to brain-storming. Stoner, Ken Blanchard and Jesse. "The Vision Thing:

The Treatment of Investments in Intellectual Property at Apple Research Paper

The Treatment of Investments in Intellectual Property at Apple - Research Paper Example While these attributes have become the focus of regulation of SFAS 2 and subsequent standards SFAS 68 and 86, the objective determination thereof remains elusive and indeterminate, and therefore open to managerial discretion. The study also comments on the differences in accounting treatment among standards, such as between the SFAS and the IAS, concerning R&D expenditures. In the past it has been found that regulations allows for large write-offs of acquired R&D in favor of the acquirer, which have been tightened by recently developed standards embodied in SFAS 141 and 142. From published reports, Apple appears substantially and formally compliant with these regulations; however, greater detail and information on specific projects unavailable in the published reports would be required by a sitting and competent body to assess whether these treatments are fully compliant with the letter and spirit of SFAS. ... How close to actuality a firm assesses the value of its assets depends upon how faithfully the accounting treatment mirrors the nature of the asset. Tangible assets are easily valued; intangible ones are more ambiguous. Of all intangible assets a technology corporation, the most important – and most difficult to assess – is its intellectual property, and the research and development effort that goes into building it. Research efforts, when successful, lay the foundation for the company’s incomes for the long-term, and therefore should be capitalized; however, since a good amount of R&D efforts are not successful, there is also a possibility that these costs would have short-term implications that does not justify depreciation into the future. This research paper will search for answers to the question: How does a high-technology company with its own proprietary research and development treat its R&D expenditures treat its research and development costs in its fin ancial reports, given that research and development efforts may or may not result in marketable products? The study shall focus on the procedure applied in Apple, Inc., the company of choice because of their high-profile, highly successful new technologies in personal communication devices, for both hardware and software. U.S. GAAP for Research and Development Expenditures The U.S. Generally Accepted Accounting Principles is the body of accounting rules and standards according to which financial statements for companies in the U.S. are prepared, particularly publicly traded and held companies and non-profit organizations. The U.S. GAAP is embodied in the